FIT / CREATIVE TECHNOLOGY LAB / FACILITATOR REFERENCE

Open the recipe.

Waiting is an arrival: one invented jacket, two generated stills, four generated motion shots, and a 60-second film.

This is the actual production record for the opening AI showcase. The separate Marisol Vey film introduces the fictional workshop later.

1. Visual brief2. Selected still3. Reference + edit4. Motion5. Edit + sound
START HERE / WHAT TO SAY

A pipeline is a series of handoffs.

“We start with an intention. Each tool produces something we can inspect, select and use as the input to the next tool. The important skill is deciding what the next instruction needs to preserve and what it needs to change.”

A prompt genealogy means the family history of the instructions: the first image becomes a reference for an edit; selected images then become starting frames for motion. It is a record of decisions, not a magic formula.

01 / OPENAI IMAGE GENERATION IN CODEX

Establish the appearance.

Establish the appearance.
Input
A detailed written visual brief.
Output
The silver jacket on a wet railway platform.
Read the complete actual prompt
Create a polished 16:9 fashion campaign concept photograph. One sculptural silver technical jacket is displayed upright on a cobalt-blue rectangular plinth on an empty railway platform at blue hour just after rain. The jacket is the only garment, with one centered zipper, a high collar, two clearly symmetrical sleeves, and subtle fabric folds. Wet pavement catches a warm amber station light. Straight-on medium-wide view, eye-level camera, entire jacket and plinth visible, jacket on the right third, generous quiet dark-blue space on the left for a presentation headline. Photorealistic luxury editorial art direction, restrained intelligent atmosphere, believable materials and clean garment construction. No people, brand logos, lettering, watermarks, other clothes, or fictional social rules. This is a newly generated teaching concept, not a photograph of a real product.

Check the subject, plinth, light, composition, zipper and sleeves against the instructions.

02 / OPENAI IMAGE GENERATION IN CODEX

Keep an identity. Change the situation.

Keep an identity. Change the situation.
Input
The first image, supplied as a reference, plus an edit request.
Output
The jacket worn by a woman on the same platform.
Read the complete actual prompt
Use the attached silver technical jacket as the garment reference for a new 16:9 luxury fashion campaign photograph. Keep its silver material, centered black zipper, high sculptural collar, two sleeves, and crisp unbranded construction. Restage it worn by an adult woman, about 30, with dark skin and short natural hair, standing calmly on a rain-wet empty railway platform at blue hour. She wears dark wide-leg trousers and black boots. The camera is medium-wide and eye-level; place her in the right third with quiet dark space to the left. Amber canopy lights, blue twilight, elegant silver folds, realistic human anatomy and fabric. The cobalt plinth is removed. The message is that waiting can look like an arrival: composed, self-possessed, cinematic, with no comedy social rule. A modest breeze gives the clothing life. No text, logos, watermarks or product-performance claims. Preserve the jacket's identity from the reference; this is a new pose and wearer, not a redesign.

Compare the collar and fabric construction with the parent image. A reference supports continuity; it does not guarantee exact garment construction.

03 / RUNWAY GEN-4.5 / SEPARATE DEVELOPER API

Direct what changes over time.

Four ten-second shots were generated at 1280 × 720. The film uses selected portions and repeats part of the walking shot. None of these requests created a complete sixty-second film.

Shot 01 · from the product still
Animate this selected image as a restrained luxury fashion campaign shot. The camera slowly moves closer to the silver jacket on its cobalt-blue plinth. The jacket and plinth remain still. Reflections shimmer gently on the wet railway platform, while distant amber station lights glow. Preserve the jacket's centered zipper, high collar and symmetrical sleeves. A single continuous shot, premium editorial realism, measured movement. No cuts or added text.
Seed 14092026 · 10 seconds · 1280 × 720
Shot 02 · from the wearer image
A cinematic fashion campaign. The camera slowly tracks sideways, maintaining the adult woman's framing. She stands composed in her sculptural silver jacket on the wet railway platform, then gently turns her head toward the amber station lights. A light breeze moves the silver folds and her dark trousers. Preserve her face, natural hair, centered zipper, high collar and garment silhouette. The platform stays empty. Blue twilight and warm reflections. One continuous shot with restrained, realistic movement, no cuts, no added writing.
Seed 14092027 · 10 seconds · 1280 × 720
Shot 03 · from the wearer image
A premium editorial tracking shot. The woman takes three slow, assured steps forward along the rain-wet railway platform. The camera gently retreats to keep a medium-wide composition. Her silver jacket catches alternating amber and blue light; the fabric moves naturally. Preserve her face, short natural hair, silver jacket with centered black zipper and high collar, dark wide-leg trousers and black boots. The platform is still empty. Quiet confidence, unhurried movement. One continuous shot. No cuts or added text.
Seed 14092028 · 10 seconds · 1280 × 720
Shot 04 · from the product still
A luxurious product film, one continuous shot. The camera slowly arcs a small distance to the left around the silver jacket on its cobalt plinth, bringing the sculptural collar, centered zipper and silver fabric into a closer view. The garment remains still, its design unchanged. Tiny rain ripples move across the platform reflections. Blue twilight and warm amber station lights create subtle shifting reflections on the silver. Precise editorial realism. No people enter. No cuts or text.
Seed 14092029 · 10 seconds · 1280 × 720

Watch each entire shot. Check whether the face and garment remain consistent, whether the camera followed the instruction, and whether unwanted changes appear.

04 / HIGGSEDIT + FFMPEG

Author the sequence.

Higgsedit assembled the native titles, campaign still layout and selected footage. FFmpeg mixed the soundtrack and made the web export. The final film has 1,800 frames at 30 frames per second.

Input
Selected clips, written campaign lines and visual layout decisions.
Output
The finished 60-second film and an editable production project.

“Generating a shot gives us material. Editing decides what viewers encounter, in what order, for how long, and with what sound.”

Check the exported file, not only the timeline: readable titles, visible product, clean cuts and sound that enters where intended.

05 / ELEVEN MUSIC / ORIGINAL SCORE

Give the music its own brief.

Blue Platform was composed specifically for this film: a moody broken-beat groove, warm bass, Rhodes chords and a breathy tenor saxophone hook. The music brief controls the atmosphere and the arrangement, just as the visual brief controls subject, light and movement.

The opening title stays silent for 3.2 seconds. The new instrumental then runs for 56.8 seconds, with a 1.2-second fade at the end. The original picture edit is preserved.

Read the complete actual music request
Compose a finished 56.8-second original INSTRUMENTAL soundtrack called Blue Platform for an elegant fashion campaign on a rain-wet railway platform at blue hour. Mood: nocturnal, magnetic, tactile, slightly mysterious, quietly confident, effortlessly cool. Contemporary broken-beat / alternative R&B meets cinematic jazz, 104 BPM, a deep head-nodding pocket with subtle human swing. A warm rounded electric bass riff, dry punchy kick, crisp rimshot/snare, finely detailed shuffled hats, sparse Rhodes minor-ninth chords and a velvety tenor saxophone with real breath, reed texture and expressive bends. The sax is the memorable lead: short seductive melodic phrases and syncopated call-and-response, confident space between notes, one delicious returning hook. It should feel like an expensive after-dark editorial with genuine musical personality and modern low-end, not smooth-jazz elevator music, generic lounge backing, retro pastiche or frantic sax noodling. No four-on-the-floor disco rhythm, no EDM build/drop, no harsh lead synth, no novelty sounds.
Timing is relative to the music, which begins after the film's silent title. Start immediately with the bass/drum groove and introduce the sax hook within the first two seconds; no long fade-in. 0-10 seconds: establish the intoxicating groove and sax motif. 10-20 seconds: add subtle harmonic depth while leaving space. 20-25 seconds: a short elegant breakdown to Rhodes, bass and a breathy sax phrase for the campaign still. 25-43 seconds: drums return with a little more propulsion and developing sax call-and-response over restrained atmospheric textures. 43-50 seconds: the strongest soulful sax hook returns with a lift for the walking shot and campaign line. 50-56.8 seconds: resolve gracefully and decisively, last melodic phrase and final warm chord with a short natural tail fully finished by the end. Maintain a coherent composition, not abrupt unrelated sections. Premium stereo mix, warm controlled sub-bass, clean transients, detailed but non-fatiguing upper range. Music only: no speech, vocals, whispers, chants, crowd noise, voice samples or lyrics. No artist or song imitation.

Listen for the requested instruments, mood and pace. Check the entrance against the first shot and the ending against the final title. A generated track still needs selection, level adjustment and an export check.

THE NEXT OUTPUT / A PRESENTATION

Turn the work into a discussion.

IntentionIllustrationNext decision

The workshop’s following slides use Codex and web code to place the audience material alongside matching private cues. PowerPoint Copilot is also shown as an alternative route for editable office slides; it was not used to make this film or web deck.

The jacket is imaginary. Visual polish does not establish that customers want it, that it exists, or that it performs as pictured.

Download the complete production record · Open the audience overview PDF